- Properly executed, a direct mail campaign has the power to propel any business to the next level.
- The foundation of any direct mail campaign is the list of contacts you intend to reach.
- Understanding your target market will help you deliver content that recipients are more inclined to read.
As its name suggests, a direct mail marketing campaign uses traditional mail to deliver a specific message. It's centered on the idea that targeting a certain population will result in the highest response rate. Properly executed, a direct mail campaign has the power to propel any business to the next level. Results will certainly depend on a number of variables, some of which are in your control and others that aren't. However, there is one fundamental principle that can't be ignored over the course of a direct mail marketing campaign: due diligence. You absolutely need to know what you are doing before you implement a direct mail strategy. That said, here are five rules you must adhere to during your next campaign if you intend to improve your results. 1. Purchase the r...