Personal, Direct and Powerful
For a hard-working communication channel that’s targeted, personal, flexible, measurable, easy to produce and cost-effective, look no further than direct mail. According to the U.S. Postal Service, direct mail is read by 77% of adult consumers. Add to that the fact that 85% of households sort their mail every day, 1 and it’s clear that direct mail marketing can get you noticed.
The Facts About Direct Mail
The truth is direct mail marketing has never been more effective. Why else would digital leaders including Google and Fab embrace it in their own marketing programs? Forty percent of consumers say they have tried a new business after receiving direct mail, and 73% say they prefer printed mailings over emails to learn about new products and services or offers from companies they know.2
Most telling of all, while email response rates have declined sharply in the past six years, direct mail response rates are holding strong.3
Boost Sales by Profiling Your Best Customers with Allegra CustomerCLICKTM
Today, marketers can’t afford to waste time or money reaching out to prospects that have little chance of becoming buyers.
Using your house file, Allegra’s CustomerCLICKTM tool takes the information you have about your best B2B or B2C customers and matches it against a comprehensive database of businesses or consumers to create a custom analysis for you.
- Save time and money – Gain important information about your customers and markets quickly and easily without investing your own time or resources.
- Minimize waste – By “cloning” your best customers, you eliminate the expense and waste that comes when you miss the mark with a broad target.
- Increase your ROI – Targeting high-probability prospects improves the odds of making a sale.
Sharpen your insight into your current customers to segment your audiences for more relevant marketing messages that drive purchase. Ask us about Allegra CustomerCLICKTM.