11FEB 2017

Direct Mail Marketing Tips for Small Businesses

Owning a business is not an easy thing to do. Though, there are some ways to make it easier. If you need any help concerning laws, you can hire professionals such as fs-law to help you. Still, there are some other aspects of running a business you have to be familiar with.

When it comes to reaching the client, there are various ways to make it more effective. There are many types of communications to choose from but direct mail still remains the best. Here are some tips that will help you to attract more customers and to grow your sales.

1. Try to put yourself in a place of a customer and see what other companies are doing to attract buyers. This will help you to find an inspiration and to define the moments you do not have to do.

2. You can try to communicate with you costumers to get the better understanding of what they want. You can offer some surveys where you can ask about their needs. When you will receive the responses, it will be much easier for you to plan a good working strategy. By the way, offering a small reward for completing a questionnaire will make your communication more effective.

3. Try to catch recipient's attention using oddly shaped envelopes or packages with notable headlines. Try to create your direct emails to touch the natural curiosity peculiar to all people. You can use intriguing titles, different colors and graphics to make your male eye-catching.

4. Give your costumers a chance to feel special, offering the coupons for first-time customers and some discount programs for returning patrons. Do not forget to mention all the upcoming promotional contests and some other information important for your future clients.

5. While considering your budget, do not forget about the ability to split the cost of mailings by teaming up with some other companies. Also, try to figure out the costumes with whom you have a regular record of accomplishment and use them as a prime-mailing group.

26JAN 2017

Direct mail: dead or alive?

With the advent of a new era of the development of information, so-called post-information society, different spheres of life have been changed. The sphere of advertising was no exception. Just imagine, only few years ago, one of the main instruments of the marketing was the direct mail, which was very popular in various business fields. Direct mail organization is based on the target mailing list that allows solving many problems in advertising, the main of which is the delivering information about brand-new products or services to potential customers and clients, as well as the attraction and saving of customers.

The targeted direct mail is generally understood as sending paper letters in post envelopes. Most often, it is commercial emails with the information about the brand, the supply of goods and services, or an invitation to an exhibition or other event. However, if the purpose of direct mail is to save existing customers, the letter may contain congratulations or something like that. In addition to the standard sales letters, direct mail can also include colorful booklets about the company, catalogs of goods or services, price lists, corporate business cards, product samples, CDs, books and magazines, as well as prizes for the participations in some competitions.

As we see, he technology of direct mail based on a variety of postal services. But the situation was completely changed with the development of the Internet. The name of the new god of information space is SEO. Search Engine Optimization, or SEO optimization, or Optimizare SEO, is a set of measures for internal and external optimization which help to raise the web site positions in search results pages in order to increase network traffic and potential customers. It contains the analysis of the competitive environment in a particular subject, as well as the planning of the future work on the site. After the analysis, the adaptation of each page of the web resource is carried out using certain groups of key phrases and under the considering the needs of users. Optimization of page structure also helps to distribute the significance of each page correctly. This brand-new means of advertising allows achieving high results, because it covers the largest number of potential customers.

Be that as it may, the direct mail advertising is still alive in the form of e-mails. And this type of mailings of advertising and information materials is really valuable in their efficiency, but there are also limitations. According to the law on advertising, the company cannot send more than one thousand advertising messages in different locations; this number rises to no more than ten thousands of emails with promotional materials for one month, and no more than a hundred thousand for the year.

21SEP 2018
Every Door Direct Mail indicia

Every Door Direct Mail indicia

Every Door direct-mail (EDDM) is an occasion- and money-saving advertising and marketing tool enabling that blanket a complete neighborhood or an entire zip signal together with your commercials and/or special offers. Some printers also provide a one-stop EDDM service where you are able to have your…
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14SEP 2018
Postcard Printing and Mailing

Postcard Printing and Mailing

At You Print Today, our expert graphics design team will work with you to create the best direct mail postcards for your business. Our professional design team knows how to mold the best type style, layout and graphics to make your postcard a standout in your mailbox. If you want to make sure your direct…

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20FEB 2017
DMA opt out

DMA opt out

We may allow advertisements to be placed on our web pages by 3rd party businesses. Those businesses may collect web-reporting data on their put advertisements. Should you not want to receive information on new DMA products and services, third party offers we possibly may send you, or future events, you…

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16JUL 2017
Bulk Mailing Services Provider

Bulk Mailing Services Provider

Since 1951, KD Mailing & Fulfillment has been a leader in managing and processing direct mail service projects for small medium and large corporate clients. We operate a state-of-the-art lettershop and production facility. We use best practices and quality control methods to ensure successful mailing campaigns at very attractive prices with quick turn-around. As a client…

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10MAR 2013
Direct Mail options

Direct Mail options

When the economy is slow, smart businesses know the time is ripe to push marketing campaigns to the max. A sluggish economy forces many companies to scale back their marketing efforts, presenting plentiful opportunities for you to leapfrog the competition and make a name for yourself. Still, it can be difficult to justify splurging on new marketing campaigns when your own sales…

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05JUN 2015
Great Direct Mail

Great Direct Mail

Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. Usually we focus on what not to do since there are so many pitfalls with direct mail. However, this time we will show you how and when direct mail works best. This is not a guide on what format your direct mail should be in, such as postcards versus letters…

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05SEP 2015
Direct Mail Franchise

Direct Mail Franchise

Valpak Direct advertising Systems, Inc. is a North American direct advertising and marketing organization owned and operated by Cox Target Media, Inc., an unit of Cox companies, Inc. Through a network of greater than 160 franchises inside U.S. and Canada, Valpak provides businesses with print and electronic marketing solutions. To begin your interactive Valpak Franchising e-tour…

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01MAR 2015
What is Direct Mailing?

What is Direct Mailing?

We’ve always known that Canada produces delicious food, from maple syrup to poutine, and hilarious comedians, from John Candy to Mike Myers. Now, our friends to the north have made another important contribution, this time to the world of modern marketing. A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence…

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